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A teenage star of the Russian music world, 19 year-old Lera Masskva is a young rocker with a bright future. With the rock chick attitude down pat, a hit album under her belt and a talented producer behind her, Masskva has managed to build a huge fan base in her short rise to fame. In what is a male-dominated genre in Russia, Masskva is conspicuous as much by her gender as by her age.
Lera explains that females are under-represented in Russian rock, “simply because pop music sells better. Girls who want to be singers, they just get acquainted with producers and the producers write songs for them that are designed to sell. It’s easier for them to start their careers as pop singers. The mentality of our country is such that pop music has a big audience.”
Lera explains that females are under-represented in Russian rock, “simply because pop music sells better. Girls who want to be singers, they just get acquainted with producers and the producers write songs for them that are designed to sell. It’s easier for them to start their careers as pop singers. The mentality of our country is such that pop music has a big audience.”
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